Dare to Darling's Graphic Tees, represents a fusion of simplicity and fashion-forward expression. With this line, Dare to Darling aims to make its label more accessible, providing a versatile and easy-to-wear option for those who want to showcase their unique personalities effortlessly.
For this campaign I wanted to embrace and cherish individual differences, represented by "characters," each embodying distinct styles and personalities coming together and embracing one another. The Cool Skaterboy, the Punk Queen, the Rockstar, the Y2K Girly!